“If I were down to my last dollar, I’d spend it on PR”
Bill Gates
Australia PR specialises in elevating new products into the marketplace and enhancing the reputations of established brands through motivating storylines and strategic media and public relations campaigns.
Our consultancy hosts a portfolio of clients now making headlines across Australia.
Through the Principal’s considerable and influential media contacts, developed over 20 years as a journalist and public relations practitioner, Australia PR is able to synchronise and attract the appropriate media to achieve free and effective publicity.
We specialise in tourism and travel, food and wine, arts and culture, events, health and wellbeing.
Australia PR partners are also supporting clients with visual artists producing film and documentaries for TV and the Web, an international journalists and radio presenter, event MC, and a live voice over artist, and freelance photography.
- Strategic media communications and public relations management and planning
- Press releases and distribution
- Media relations & liaison
- Visiting Journalist Program
- Media & VIP itinerary development
- Media kits
- Freelance photography
- Event publicity & hosting
- Website writing
- Stories and film for website and TV
- Voice-overs
- Podcasts
- Visual medium interviewers
- Product launches
- Book launches
- Newsletters
- Media and presentation training
- Internal communications
- Air time on the Principal’s regular radio broadcasts
Michelle is an established media practitioner.
She has developed a solid reputation as a leading media consultant within the travel and lifestyle sector following a career as a graded journalist and national media promotions specialist.
This multi award-winning writer has worked in newspapers across three States from regional to metro publications, including the former Daily Telegraph-Mirror in Sydney.
With a print media career spanning more than a decade, Michelle’s portfolio included politics, court, features and travel, with her coverage reaching audiences around the world.
In 2000, Michelle joined Tourism Tasmania as its national media promotions manager. Collaborating with her vast network of media contacts she generated more than $150 million in free publicity for the island.
Almost a decade later, she developed Tasmania’s first dedicated travel media consultancy, GrimaMedia. The agency produced writing and strategic public relations and media campaigns for clients including:
- Tourism Tasmania
- Saffire resort (Pure Tasmania)
- Tasmanian Museum & Art Gallery ($200 million redevelopment project)
- Tasmanian Devil Facial Tumour Disease (University of Tasmania)
- Grandvewe Cheeses
- The Islington Hotel
- Antarctic Climate & Ecosystems CRC (University of Tasmania)
- Island Cycle Tours
Michelle has also launched books, co-directed food and eco-tourism promotional documentaries, and contributed to research for authors Richard Flannagan, Tim Bowden, Bryce Courtenay, and Getaway’s Catriona Rowntree.
Returning to Sydney in 2010, Michelle launched Australia PR.
Michelle’s core strengths are in building lasting relationships with Australian media and creatively converting marketing and communication objectives into free exposure that influences consumer participation.
BigButtonFilms is a Sydney based production company, delivering dynamic content for television and the Web.
Cinematography shot in gorgeous Full HD is brought to life by its team of post-production specialists.
Big Button Films’ visual artists produce TV commercials from concept to broadcast, produce documentary-style films, write and produce web footage; and creates a range of visual stories for the music industry, corporate sector and the tourism industry.
Big Button Films’ clients include The Edge Cinema and Blue Mountains City Council Tourism.
